Senior Housing Sweet Spot

Members of the aging population develop needs beyond the abilities of their family, and they seek to preserve their quality of life.

While hospitals and skilled nursing facilities provide more acute care, they do so at a higher cost and not always in a home-like environment.

These two prevailing forces – growing demographic demand for advanced care on one end and higher cost in institutional settings on the other – create a “Sweet Spot” within senior housing for the Assisted Living and Memory Care segments.

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With our unique franchising approach to Assisted Living and Memory Care, and a natural referral opportunity from our BrightStar Care system, BrightStar Senior Living will set a new standard in senior housing.

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